A Bank Goes Down on Charity
The company said the 10-year grant program, called the RBC Blue Water Project, represents the largest charitable commitment in its history.
Heheh - yeah. The only one, too.
Uh oh:
RBC chief operating officer Barbara Stymiest said the company focused on water because of its significance to Canada as a natural resource."You could say it represents Canada," she said. "The less informed might associate water shortages with developing nations, but with developed nations it's a key issue as well."
Australia, parts of the United States, and even areas of Canada are feeling the impact of water scarcity, she added. "We think it could become and is becoming a material economic issue."
It's not just an issue of securing clean drinking water. Many industries, including Alberta's oil sands, require access to fresh water to operate.
Companies such as General Electric, which has been aggressively expanding its water technology business, have predicted major wars will be fought over water shortages as nations struggle to compete.
Why, why - that doesn't sound like charity at all...
Geez Louise. Say - are there any INVESTIGATIVE reporters out there in medialand?
